Press Rooms & Electronic Press Kits (EPK): Accessible Media Kits & PR Assets

Corporate press rooms, investor relations portals, and Electronic Press Kits (EPKs) are primary channels for journalists, financial analysts, and the general public. Ensuring that earnings releases, executive headshots, and product announcement videos are accessible under WCAG 2.1 Level AA is essential for corporate governance.

The Public Role of Corporate Newsrooms

Publicly traded companies and major non-profits must distribute market-moving information equitably. Inaccessible PDF press releases or uncaptioned video streams prevent disabled journalists and shareholders from receiving real-time corporate updates.

Accessible Image Packs & Executive Headshot Metadata

When providing high-resolution downloadable image ZIP files:

• Include a companion `README.txt` or HTML manifest providing full alt text descriptions for every photograph.
• Ensure on-page thumbnail previews have descriptive alt text (e.g. "Jane Doe, Chief Technology Officer, smiling in corporate office").

Transcripts for B-Roll Video & Soundbites

All audio soundbites and video reels provided to broadcast media must feature downloadable text transcripts formatted with timestamps and speaker attributions.